We want you to know our deep, dark secrets about advertising. That's why were posting them right here to this blog. Yes, they won’t be secrets anymore, but that's the point. We want to share our knowledge, insight and news with the world. Information is free.
Think of this as less "Dear Diary" and more as Omni’s personal tidbits about marketing.
Campaign Capitalizes on Student Hand Signal
BOCA RATON, FL (February 9, 2012) – Florida Atlantic University in conjunction with its Athletics Department has launched its 2012 marketing and advertising slogan: “Salute the Hoot.”
“We were pleased with the creative that Omni provided in 2011 and believe this campaign lends itself to our entire athletics department, students and fans of all ages as well as the university as a whole,” said Dexter LaMont, senior associate athletic director for external affairs. “Our fan base continues to grow and to demonstrate what they like. We hope to build upon those budding traditions.”
FAU Athletics began the process of selecting its 2012 slogan by working with Omni Advertising, who conducted focus group testing in 2011. Athletics will incorporate it in promotional materials for all of FAU’s 18 intercollegiate sports throughout 2012. Unique to this campaign, the slogan features original music and lyrics, with FAU owning licensing rights.
“‘Salute the Hoot’ is a call to action for current students to embrace their athletics programs with a new fervor,” said Gail Yaciuk, Omni Advertising’s general manager. “With a brand new football stadium and a new head football coach, FAU hopes to rally its student body around this theme, which encourages them to proudly raise the hand salute that depicts the eyes of the owl, FAU’s mascot.”
- FAU -
Florida Atlantic University Athletics:
FAU Athletics is comprised of 18 intercollegiate teams involving 450 student athletes that compete in baseball, basketball, cross country, football, golf, soccer, softball, swimming and diving, tennis, track, and volleyball. The Owls are a NCAA Division I-A (FBS) institution and compete in the Sun Belt Conference in all but men’s soccer, which participates in the Mid America Conference. The Owls have been playing football since 2001 and have captured two bowl games. Cheer and dance are also part of the athletic department family and represent the University annually in competition and within the community.
About Florida Atlantic University:
Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University serves more than 29,000 undergraduate and graduate students on seven campuses and sites. FAU’s world-class teaching and research faculty serves students through 10 colleges: the Dorothy F. Schmidt College of Arts and Letters, the College of Business, the College for Design and Social Inquiry, the College of Education, the College of Engineering and Computer Science, the Graduate College, the Harriet L. Wilkes Honors College, the Charles E. Schmidt College of Medicine, the Christine E. Lynn College of Nursing and the Charles E. Schmidt College of Science. FAU is ranked as a High Research Activity institution by the Carnegie Foundation for the Advancement of Teaching. For more information, visit www.fau.edu <http://www.fau.edu> .
SANTA MONICA, Calif., Oct 27, 2011 (BUSINESS WIRE) -- An estimated 1,033,257 new cars will be sold in October, for a projected Seasonally Adjusted Annual Rate (SAAR) of 13.4 million units, forecasts Edmunds.com, the premier online resource for automotive information. This sales pace would mark the highest monthly SAAR since August 2009, when sales were inflated by the Cash for Clunkers program.
Edmunds.com analysts attribute October's sales results to the release of pent-up demand that has been building for more than a year. As a result, the auto industry may be in the midst of a small sales bubble.
"October's sales numbers are certainly a bright spot in a sluggish economy, but it would be a mistake to believe that this momentum is the 'new normal,' said Jessica Caldwell, senior analyst at Edmunds.com. "Unless early holiday incentives inspire droves of buyers in November, we don't expect sales to increase on the same trajectory as we have seen in the last two months."
SALES VOLUME FORECAST, BY MANUFACTURER Sales Oct-11 Oct-10 Sep-11 Change from Change from Oct 2010 Change from Volume Forecast Oct 2010 (adjusted)* Sep 2011 GM 196,157 183,549 207,145 6.9 % 11.0 % -5.3 % Ford 170,259 157,650 174,862 8.0 % 12.2 % -2.6 % Toyota 130,925 145,474 121,451 -10.0 % -6.5 % 7.8 % Chrysler 114,865 90,137 127,334 27.4 % 32.3 % -9.8 % Honda 97,455 98,811 89,532 -1.4 % 2.4 % 8.8 % Nissan 82,459 69,773 92,964 18.2 % 22.7 % -11.3 % Industry 1,033,257 949,676 1,053,153 8.8 % 13.0 % -1.9 % *NOTE: October 2011 had 26 sales days; October 2010 had 27
Overall sales are expected to be down 1.9 percent from September 2011 and up 13.0 percent over October 2010. Edmunds.com estimates that retail SAAR will come in at 10.7 million vehicles in October (with fleet sales accounting for 20 percent of sales this month).
Caldwell stated, "Currently we're seeing the shift from compact cars back to midsized vehicles along with the typical sales boost for trucks and SUVs. By spreading out the demand among all these different segments, consumers are less affected by shortages and are paying lower prices across the board."
MARKET SHARE FORECAST, BY MANUFACTURER Market Share Oct-11 Oct-10 Sep-11 Change from Oct-10 Change from Sep-11 Forecast GM 19.0 % 19.3 % 19.7 % -0.3 % -0.7 % Ford 16.5 % 16.6 % 16.6 % -0.1 % -0.1 % Toyota 12.7 % 15.3 % 11.5 % -2.6 % 1.1 % Chrysler 11.1 % 9.5 % 12.1 % 1.6 % -1.0 % Honda 9.4 % 10.4 % 8.5 % -1.0 % 0.9 % Nissan 8.0 % 7.3 % 8.8 % 0.6 % -0.8 %
BEYOND OCTOBER . . . AND 2011
With just two months left in 2011, the sales picture for 2012 is becoming clearer. Edmunds.com Chief Economist Lacey Plache, PhD, forecasts that 2012 car sales will reach approximately 13.5 million, up from 12.6 million units expected to be sold in 2011. Edmunds.com expects that improved buying conditions and the release of highly anticipated all-new vehicles like the 2012 Toyota Camry, the 2013 Chevy Malibu and the 2013 Ford Fusion will likely attract many customers.
"Loosening credit standards and low interest rates will provide extra motivation for buyers to return to the market in 2012," said Dr. Plache. "Some consumers will feel compelled to replace aging vehicles, while others, weary of the recession, may be triggered by an urge to spend. But the slow pace of overall economic recovery in the U.S. will keep sales growth at a moderate pace."
Dr. Plache's full 2012 sales forecast can be found at http://www.autoobserver.com/2011/10/edmunds-sees-2012-car-sales-near-135-million.html .
For ongoing updates on automotive industry news and analysis, please register to receive the AutoObserver.com newsletter at http://www.edmunds.com/newsletter .
Additional data on sales, market share and incentive spending can also be found in Edmunds.com's Data Center at http://www.autoobserver.com/car-data-center/ .
About Edmunds.com, Inc. ( http://www.edmunds.com/help/about/index.html )
Edmunds.com Inc. publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its mobile site makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site features the wireless Web's highest quality car photos and videos. AutoObserver.com and its newsletter provide insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds .
Reposted from marketwatch.com
GM recently announced the development of a vehicle-to-vehicle and vehicle-to-infrastructure communications system which may change the way we drive. The system would allow vehicles to share information on their relative location and road conditions. For instance a car traveling ahead of another car may detect a pot hole in the road or some other obstacle and this information would be available to other vehicles. GM has recently announced it is testing small, portable devices that create a "wireless safety net" to gather information from other vehicles and infrastructure to warn drivers of potential hazards. GM's currently is testing two mobile platforms, one is a small GPS-like transponder and the other a smart phone application. These systems can also be connected to the vehicles computer system to relay information gathered from the vehicles sensors. Quoting a study by the National Highway Traffic Safety Administration, GM says vehicle-to-vehicle and vehicle-to-infrastructure communication systems could help avert nearly 81 percent of all U.S. vehicle crashes. The system should be available to the public later this decade.
What do you think about such technology?
GM sales show that sales are up for their crossover vehicles, 46% for the Equinox and 59% for the Terrain.
Chevrolet will begin an advertising campaign for the Sonic starting October 15th. The campaign will be targeting young buyers. As part of the "Let's Do This" campaign, the sonic will bungee jump from a 10 story structure and skydive in Arizona.
DETROIT (Reuters) -- U.S. new-car sales showed improvement in the first half of September as the recovering inventory of cars helped bring buyers back into the market, research firm J.D. Power and Associates said today.
The sales rate for September on an annual basis looks set to reach 12.9 million vehicles, compared with the 12.1 million rate in August, according to J.D. Power, which collects data from 8,900 U.S. dealers. The sales rate in September 2010 was 11.7 million vehicles.
Excluding fleet sales, J.D. Power said September new-vehicle retail sales are projected to come in at 842,400 units, which represents a sales rate of 10.3 million units.
After weaker-than-expected demand in May and June, overall vehicle sales in July and August finished better than expected, each topping the 12 million annual sales rate.
Japanese automakers have been increasing their inventory of cars after suffering from a shortage of parts caused by the March earthquake and tsunami in Japan.
Nevertheless, analysts and industry observers worry about the prospects for a double-dip recession and whether automakers may be forced to boost retail incentives to keep buyers coming to dealer showrooms.
"Coming off a solid Labor Day sale, retail sales exhibited unexpected strength in the second week of September as the recovering inventory levels have helped to bring buyers back into the market," Jeff Schuster, executive director of global forecasting at J.D. Power, said in a statement
"However, incentive levels remain flat compared with August and the economy remains a concern, so the sales pace in the second half of the month is expected to give back some of the gains," he added.
For the year, J.D. Power expects U.S. sales to finish at 12.6 million vehicles, which would be a 9 percent increase from 2010. For 2012, it sees sales of 14.1 million vehicles, but said a high level of uncertainty remains.
Americans filed fewer new claims for jobless benefits last week, but the decline was not enough to dispel worries that the economy is dangerously close to falling into a new recession.
Automakers are scheduled to report September U.S. auto sales on Oct. 3.
Omni Advertising is heading up the new FAU Stadium advertising campaign designed to encourage philanthropy, sponsorship and ticket sales. The ads will feature the slogan, "Get Ready, Here We Come," which will use a modified version of the Temptations' tune. The stadium, which is currently under construction, is slated to open October 7th, in time for the Owl's first home game on October 15th against Western Kentucky University.
According to a autoblog.com article, February 2011 was the best month of sales for US automakers since the end of the Cash for Clunkers program in August 2009. The high sellers for the month included Saab, Ram and Buick. Sales of the Ford Fusion were above average, most likely due to incentive deals. According to foxbusiness.com, GM sales were up 46% and Nissan 32 percent in February.
Industrywide, U.S. sales rose 17% in January, an annual sales pace equal to 12.6 million vehicles when seasonal factors are taken into account, according to sales tracker Autodata. About 820,000 total vehicles sold in the month, which is the best January tally in three years. (reported by CNN)