Blog.

We want you to know our deep, dark secrets about advertising. That's why were posting them right here to this blog. Yes, they won’t be secrets anymore, but that's the point. We want to share our knowledge, insight and news with the world. Information is free.

Think of this as less "Dear Diary" and more as Omni’s personal tidbits about marketing.

Black Friday Best Car Buying Day

Submitted by Barry Pavel on November 20, 2009 - 6:55pm

According to a article on cnnmoney.com, the best day of the year to buy a car is on Black Friday, the day after Thanksgiving. Based on data by analysts on Truecar.com, discounts on that day will, on the average, be the biggest of the year.

“The discounts from dealerships, as well as manufacturers’ incentives, generate the highest discounts of the year on Black Friday,” said Jesse Toprak, an analyst for Truecar.com.

Celsius Inks Deal With Mario Lopez

Submitted by Barry Pavel on November 10, 2009 - 10:55am

Delray Beach, FL. (November 10, 2009) – Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Mario Lopez, host of “America’s Best Dance Crew,” and “Extra,” will be the national spokesperson for Celsius, the company’s popular calorie-burning functional drink. Mario Lopez will be included in 2010 marketing initiatives and will help promote Celsius to the company’s growing list of national retailers. Additional details of the agreement were not released.

Hyundai voted Marketer of the Year

Submitted by Barry Pavel on November 10, 2009 - 10:48am

With all the financial turmoil of the past year Hyundai took some bold steps to bring their brand to the forefront. It all started with one bold statement, “Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it with no impact on your credit.” While other automakers slashed their budgets and cut back on advertising, Hyundai took advantage, placing ads in two of the largest viewed television events, the Super Bowl and The Academy Awards.