Blog.

We want you to know our deep, dark secrets about advertising. That's why were posting them right here to this blog. Yes, they won’t be secrets anymore, but that's the point. We want to share our knowledge, insight and news with the world. Information is free.

Think of this as less "Dear Diary" and more as Omni’s personal tidbits about marketing.

Blog posts related to the Automotive industry.

Car loan approval rates are improving

According to a recent story by the on MSNBC.com, Car loan rates are improving. Loan approval rates for the people with the highest credit score ratings jumped to 90 percent from a previous 70 percent, while approvals for middle-tier credit (ratings of 620-750) jumped to above 82 percent. Approvals for the lower credit rating, below 620, are around 9 percent.

Read the entire article here.

Electric Car to Be Here in 2010?

According to Autoweek and a few other sites Nissan is moving full speed ahead with plans to introduce a pure electric car in 2010 for fleet customers in Japan and the United States. The Vehicle from Nissan is touring the USA. It is called the "LEAF Zero Emission Tour" and is expected to be on display in Las Vegas tomorrow through January 6th 2010. For Floridians it will be in Orlando from January 31 - February 2, 2010.

Black Friday Best Car Buying Day

According to a article on cnnmoney.com, the best day of the year to buy a car is on Black Friday, the day after Thanksgiving. Based on data by analysts on Truecar.com, discounts on that day will, on the average, be the biggest of the year.

“The discounts from dealerships, as well as manufacturers’ incentives, generate the highest discounts of the year on Black Friday,” said Jesse Toprak, an analyst for Truecar.com.

Stay grounded, keep your eyes on the road

Manager Minute: solid stewardship, customer service a constant amid change, at family-owned auto dealership

The tough economy and new technologies have changed the game for the auto industry, but one thing has remained constant: the need for good old-fashioned customer service, said Kurt Dennis, general sales manager at Ed Morse Bayview Cadillac.

“We don’t get every sale,” Dennis said. “But we make every effort. Follow-up is essential, whether a customer buys or not.”

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