From Advertising Age, here's a look at a handful of statistics that show how digital technology has become a huge presence in American households in the last decade -- and how we can make use of this shift in our marketing efforts.

With all the financial turmoil of the past year Hyundai took some bold steps to bring their brand to the forefront. It all started with one bold statement, “Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it with no impact on your credit.” While other automakers slashed their budgets and cut back on advertising, Hyundai took advantage, placing ads in two of the largest viewed television events, the Super Bowl and The Academy Awards.

Volkswagen of America is utilizing the iPhone to help launch their new 2010 GTI. The free iPhone app is called Real Racing GTI game exclusively featuring the new 2010 GTI. Registered users of the Firemint Real Racing paid app can win one of 6 Limited Edition GTIs in a contest.

Using social media networks is the big trend for companies trying to gain a greater foothold in their marketing campaigns. A prime example of this is Ford’s Digital Snippets site, ford.digitalsnippets.com.

It’s official. The Cash for Clunkers program will end this weekend. When the program started last month we here at Omni were tasked with creating some micro sites for some of our clients. As the first site was posted we already knew that the Cash for Clunkers program was going strong. We had no idea of what would happen in the next few weeks. As we finished the final sites, the first announcement that the program was running out of cash was announced. Then the extra $2B was put into the program, supposedly to keep it afloat for the rest of the year.