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Black Friday Best Car Buying Day
According to a article on cnnmoney.com, the best day of the year to buy a car is on Black Friday, the day after Thanksgiving. Based on data by analysts on Truecar.com, discounts on that day will, on the average, be the biggest of the year.
“The discounts from dealerships, as well as manufacturers’ incentives, generate the highest discounts of the year on Black Friday,” said Jesse Toprak, an analyst for Truecar.com.
The average new car discount on Nov. 27 is projected to be 7.5%. The average discount the day before and after is expected to be just over 6%. On a typical day throughout the year, car shoppers usually pay about 4.7% less than the sticker price.
The article cites some dealers going to less-traditional measures to bring in customers. For instance, Paragon Honda will send bicycle riders dressed in gorilla costumes to a nearby Best Buy store.
Other dealers, like Bob Goldberg, general manager of Premium Nissan in New Rochelle, NY, denied that Black Friday is particularly special at his dealership. “Every day is important to us,” he said. “I don’t consider it different from any other day.”
Read the entire article at cnnmoney.com
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