Cash For Clunkers Sites Successful For Clients

It’s official. The Cash for Clunkers program will end this weekend. When the program started last month we here at Omni were tasked with creating some micro sites for some of our clients. As the first site was posted we already knew that the Cash for Clunkers program was going strong. We had no idea of what would happen in the next few weeks. As we finished the final sites, the first announcement that the program was running out of cash was announced. Then the extra $2B was put into the program, supposedly to keep it afloat for the rest of the year. And now it’s almost over, with all of the funds gone in just over a month.

As an advertising agency we try to account for everything. Looking over our statistics reports, here are some of the numbers our Cash for Clunkers micro sites saw.

As you can see, some sites had better numbers than others. However, looking at the number of active days, the number of visitors and the number of completed online registrations we can estimate that as many as 23% of visitors to Client B, the longest active site, completed a registration form. Client C, with only 15 active days, had a 10% registration rate.

At this point we do not have statistics to compare how many of these applicants made a purchase under the Cash for Clunkers program. However we can say that the micro sites did have a dramatic impact in funneling customers to our clients dealerships.