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VW uses iPhone for new GTI launch
Volkswagen of America is utilizing the iPhone to help launch their new 2010 GTI. The free iPhone app is called Real Racing GTI game exclusively featuring the new 2010 GTI. Registered users of the Firemint Real Racing paid app can win one of 6 Limited Edition GTIs in a contest.
The free app is available worldwide and can be played on the iPhone or iTouch. Using new methods to engage customers is growing. The app campaign is considerably more cost effective at $500K as opposed to the customary $60M.
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