Blog.

We want you to know our deep, dark secrets about advertising. That's why were posting them right here to this blog. Yes, they won’t be secrets anymore, but that's the point. We want to share our knowledge, insight and news with the world. Information is free.

Think of this as less "Dear Diary" and more as Omni’s personal tidbits about marketing.

Car loan approval rates are improving

According to a recent story by the on MSNBC.com, Car loan rates are improving. Loan approval rates for the people with the highest credit score ratings jumped to 90 percent from a previous 70 percent, while approvals for middle-tier credit (ratings of 620-750) jumped to above 82 percent. Approvals for the lower credit rating, below 620, are around 9 percent.

Read the entire article here.

Mario Lopez Blast Interview

Celsius spokesperson Mario Lopez was recently interviewed by Blast, Bostons Online Magazine.

Mario Lopez, host of “Extra,” was at this year’s Health and Fitness Expo at the Hynes Convention Center promoting healthy living through his new book “Extra Lean.”

Together or Not NU Experience Leads Brothers to Success through Different Journeys

When Keith and Ken Hudson first began attending Northwood University's Florida Campus in 1986, the two shared a plan to one day return home to manage their family's automotive dealerships in Columbia, S.C. Little did the brothers, 18 and 20 years old at the time, know that their Northwood experience would personally and professionally change the course of their lives.

Labadie Toyota Launches TenGrandTent.com

"Today, Labadie Toyota Scion launched its newest website, TenGrandTent.com. Tied into Labadie Toyota’s current advertising campaign, TenGrandTent.com will direct visitors to the dealerships main site, LabadieToyota.com, where they can search the pre-owned inventory, appraise their trade or apply for credit.

Decemberadio Celsius Promotion Pictures

Here are some pictures of Decemberradio.

Click on the thumbnail below to view a larger image.

January 2010 Omni News

Omni’s arsenal of kick ass auto marketers just got more lethal. We recently snagged two of the most dangerous dudes in automotive advertising this side of the western hemisphere and we’re about to unleash them as members of our Honda team.

November Car Sales Improved

New-car sales figures released today seem to indicate a growing increase. According to the nytimes.com article, In November, Car Sales Show Signs of Stability, General Motors, Ford Motor, Toyota and Honda said their sales were about the same last month as they were a year ago. The only major carmaker to report a large drop was Chrysler, whose sales fell 25 percent. Hyundai, in contrast, reported a 46 percent increase. Estimates from G.M.

Black Friday Best Car Buying Day

According to a article on cnnmoney.com, the best day of the year to buy a car is on Black Friday, the day after Thanksgiving. Based on data by analysts on Truecar.com, discounts on that day will, on the average, be the biggest of the year.

“The discounts from dealerships, as well as manufacturers’ incentives, generate the highest discounts of the year on Black Friday,” said Jesse Toprak, an analyst for Truecar.com.

Celsius Inks Deal With Mario Lopez

Delray Beach, FL. (November 10, 2009) – Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Mario Lopez, host of “America’s Best Dance Crew,” and “Extra,” will be the national spokesperson for Celsius, the company’s popular calorie-burning functional drink. Mario Lopez will be included in 2010 marketing initiatives and will help promote Celsius to the company’s growing list of national retailers. Additional details of the agreement were not released.

Hyundai voted Marketer of the Year

With all the financial turmoil of the past year Hyundai took some bold steps to bring their brand to the forefront. It all started with one bold statement, “Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it with no impact on your credit.” While other automakers slashed their budgets and cut back on advertising, Hyundai took advantage, placing ads in two of the largest viewed television events, the Super Bowl and The Academy Awards.

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