Blog.

We want you to know our deep, dark secrets about advertising. That's why were posting them right here to this blog. Yes, they won’t be secrets anymore, but that's the point. We want to share our knowledge, insight and news with the world. Information is free.

Think of this as less "Dear Diary" and more as Omni’s personal tidbits about marketing.

VW uses iPhone for new GTI launch

Real Racing GTIVolkswagen of America is utilizing the iPhone to help launch their new 2010 GTI. The free iPhone app is called Real Racing GTI game exclusively featuring the new 2010 GTI. Registered users of the Firemint Real Racing paid app can win one of 6 Limited Edition GTIs in a contest.

G-STAR and Ron Palillo links

Here are some more links to stories about Ron Palillo and the G-STAR School of the Arts for Motion Pictures and Broadcasting in Palm Beach County, Florida.

Celsius Debuts New Ad Campaign With "Burn Baby Burn"

Delray Beach, FL. (October 16, 2009) - Celsius Holdings, Inc. (OTCBB:CSUH.OB) announced today that Celsius®, the original calorie burning beverage, is unveiling a new national television, print, radio and internet advertising campaign featuring the popular “Burn Baby Burn™” theme, starting this October, 2009.

Stay grounded, keep your eyes on the road

Manager Minute: solid stewardship, customer service a constant amid change, at family-owned auto dealership

The tough economy and new technologies have changed the game for the auto industry, but one thing has remained constant: the need for good old-fashioned customer service, said Kurt Dennis, general sales manager at Ed Morse Bayview Cadillac.

“We don’t get every sale,” Dennis said. “But we make every effort. Follow-up is essential, whether a customer buys or not.”

GSTAR – Ron Palillo story spreads across the country

Ron Pailillo, of Welcome Back Kotter fame, is teaching at the GSTAR school in Palm Beach. The news has spread. Click the links below to read the individual stories.

Washington Post

Ford’s Digital Snippets

Using social media networks is the big trend for companies trying to gain a greater foothold in their marketing campaigns. A prime example of this is Ford’s Digital Snippets site, ford.digitalsnippets.com.

Panthers Launch "Feel The Growl" Marketing Campaign

Sunrise, Fla. (September 24, 2009) – Sunrise Sports & Entertainment announced today that the Florida Panthers new marketing campaign, “Feel The Growl”, will launch Monday, Sept. 28 and will feature a comprehensive media package including exposure through print, radio, television, outdoor, interactive and more.

Feel The Growl

Ron Palillo Palm Beach Post article

“Ooooh-ooooh-oooooh, Mr. Kotter”, starts the recent Palm Beach Post Article published September 9, 2009. Yes, we’ve told you before that Ron Palillo, a University of Connecticut graduate, is teaching at the G-Star school in Palm Beach county.  In case you missed those articles, Palillo is teaching entry level acting to the drama students at the school.

Palillo is not a stranger to Palm Beach, already having served as artistic director for the Cuillo Center for the arts, directing A Closer Walk with Patsy Cline and The Phantom of the Opera.

Ron Palillo Teaching at G-STAR School

Ron Palillo is now teaching high school at the G-STAR school. Palillo, most probably remembered as Horshack in the ’70’s sitcom Welcome Back, Kotter, has accepted a teaching position at the charter school in Palm Beach County.

Cash For Clunkers Sites Successful For Clients

It’s official. The Cash for Clunkers program will end this weekend. When the program started last month we here at Omni were tasked with creating some micro sites for some of our clients. As the first site was posted we already knew that the Cash for Clunkers program was going strong. We had no idea of what would happen in the next few weeks. As we finished the final sites, the first announcement that the program was running out of cash was announced. Then the extra $2B was put into the program, supposedly to keep it afloat for the rest of the year.

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