We don't view our clients as separate entities. They are all extensions of us, or perhaps we are extensions of them. Their success quantifies our success. Our all for one culture breeds passion and excitement. We understand our client's needs, wants and desires because we share them.
Let us join you and we promise you won't be some line item, you'll be something more.
Omni represents over 65 individual Dealers, which includes 7 Honda Associations throughout the country. Since 2003, we have outperformed the facing Toyota dealer in almost all Honda markets that we represent. The results we’ve achieved have been through sales events, promotions and branding messages geared at maximizing Honda’s quality, reliability and fuel efficiency with an end goal of converting all buyers to potential Honda buyers.
In 2007, Honda won the “Greenest Automaker in America” award from the Union of Concerned Scientists. Omni negotiated with the James Brown family and bought the rights to “Living in America” on a national basis. “Living in America” is a very a popular song about America that’s known from kids to senior adults that swept the airwaves with a catchy “Greenest in America” sound and had all heads turning to Honda! “Greenest in America” was one of the most successful advertising campaigns in Omni’s history of working with the Honda franchise.
We’ve exceeded Honda corporate objectives month after month, year after year. We tactfully monitor all advertising to collect data from phone calls, Internet leads to walk-in customers. Omni understands each Honda product and each market and maximizes all resources in the most efficient mediums. In a down economy in 2008 and 2009, Omni’s Honda Dealers have continued to grow market share and profitability.
From unique out of home ideas like Gas Pump Top Advertising, gas station point of sale, mobile billboards, Interactive strategy and mobile texting to win gas cards, this is just a short list of some of the out of the box ideas that Omni developed to maximize this award and this opportunity to continue to gain market share in this economy.
Case Study
Objective:
Build consistent brand recognition.
Strategy:
We developed a campaign to increase Honda’s positive corporate image with “Honda…Gotta Get It.” We used 15 second TV bookends to highlight the reasons why consumers “Gotta Get” a Honda. The opening 15 second bookend showcases Honda’s corporate image by featuring quality, safety and fuel-efficiency as the reasons to “Get” a Honda. The closing 15 second bookend has an aggressive hook of a low lease payment for a limited time posing convincing reasons to “Get There Now!”
The Result:
Since 2003, Omni’s advertising for American Honda has resulted in the sale of an estimated 600,000 Hondas.
- Work with 7 of the top dealer associations, 65 total Honda dealerships
- Develop custom creative for each of the markets
- Create Hispanic marketing
- Media planning and placement
- Focus group studies
- Host quarterly meetings
- Plan annual budgets based on sales goals, wholesale orders and seasonality
- Monitor results with traffic counts and unit sales
- Develop and manage websites
- Geo-targeted banner advertising
- Data collection for consumer retention purposes
- Motivational meetings for management and sales staff
- Production of point of sale materials