We don't view our clients as separate entities. They are all extensions of us, or perhaps we are extensions of them. Their success quantifies our success. Our all for one culture breeds passion and excitement. We understand our client's needs, wants and desires because we share them.
Let us join you and we promise you won't be some line item, you'll be something more.
Jim Hudson Toyota opened May, 2005 and has been the #1 volume Toyota dealer from Day 1 to current time. Jim Hudson Toyota is also #1 in Southeast Toyota for gross profit per sale. Jim Hudson Toyota won the President’s award, maintains the highest CSI in the Southeast and averages 160%+ of monthly objective. The Dealership operates with 44 service bays and was an open point with no previous customers prior to Jim Hudson owning. Omni facilitated a Service campaign with Direct Mail and Network TV that immediately started filling those service lanes with new customers who will continue to do business with Jim Hudson in the future.
Omni created the slogan “Experience it once, you’ll never forget it” because we wanted consumers to understand the high level of customer satisfaction they would receive when shopping at Jim Hudson Toyota, such as the Atlanta Bread Company operating inside the dealership offering sandwiches, cookies and bagels.
We were giving consumers a unique selling proposition to get our lowest price and payment in 10 minutes or less. We set the market on fire by advertising the Jim Hudson Experience rather than price or payment and pushed the fact that consumers could get the information that they need up front and in just 10 minutes.
Since opening both dealerships, Jim Hudson Lexus and Lexus of August have outsold Mercedes, BMW, Jaguar and Infiniti combined in both markets. Both Lexus stores have the highest customer satisfaction in the nation for Lexus 7 straight years.
Omni developed a public relations and out of home marketing plan to raise interest of luxury buyers. Tying into charities and arts (plays, operas, etc.), we directly targeted where we thought the competition’s customers were and positioned our product for them to see. Our actual advertising budget was utilized with high end magazines, sponsorships of and vehicle placements in high end restaurants, and full page, full color newspaper advertisement in the Main news; section one, not in the typical classifieds section. The combination of public relations and out of home marketing immediately raised awareness, interest and sales.