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OMNI ADVERTISING ANNOUNCES MERGER WITH IRIS ZAYAS

Omni Advertising is proud to announce a merger with Iris Zayas, formerly a partner in Lipoff & Zayas, and her entire media team. Iris will be Omni’s Media Director and will oversee both traditional and interactive media for the agency.

Iris has 22 years of media planning, buying and directing for local, regional and national accounts.  While she has extensive experience buying for automotive clients, she also has a wealth of knowledge buying for retail accounts such as Victoria’s Secret, Revlon, Pet Supermarket, Coor’s Brewing Company and The Sun Sentinel newspaper.

Iris and her team specialize in:

• GRASS ROOTS MARKETING
• SEARCH ENGINE MARKETING
• DIRECT RESPONSE
• BEHAVORIAL MARKETING
• INTERACTIVE MEDIA BUYING
• CROSS PLATFORM STRATEGIES

"Everything we do here is around technology innovation; to keep our clients at the forefront of the digital revolution,” said Iris.

This announcement marks an important step forward in the transformation of Omni Advertising that began almost two years ago. “Our business is changing almost daily. What worked for our clients 5 years ago and even what worked last year, doesn’t cut it anymore. We need to be able to lead our clients through the maze emerging digital media. We want our clients to be pioneers, not guinea pigs.”