With the growing fragmentation of media and the prevalence of interactive marketing, we have been urging our clients to implement more non-traditional media into their media mix. Not only have we identified, researched and become extremely knowledgeable in all facets of interactive marketing, we have gone a step further and hired the best in the industry onto our team so that we can provide turn key services for our clients.

We have created over 50 websites, which we host and maintain ourselves. Our services include: Graphic design, HTML coding, content development and management, Flash animation, posting and maintenance, site integration with back-end server programming, online applications and information captures for data base management.

Banner Advertising:

• Web banner campaigns with real time optimization. In essence, we re-buy the campaign every hour to optimize click-throughs and results.
• Once optimized, we can convert the campaign to a cost-per-click (CPC) – truly pay-for-performance.
• Contextual and behavioral-targeting. This allows you to “follow” the prospect while continuing to display your banner ads as the prospect surfs the web. When the prospect clicks on your banner ad, they will be directed to the product featured (as opposed to a website’s homepage).
• Messages are employed on a targeted mix of hundreds of top sites and thousands of niche sites for more precise targeting.
• All national and local sites are geo-targeted to your market (only your prospects see the ads).
• Includes creative development of rich media, expanding banners with video, audio and flash animation.
• Weekly metrics reporting on impressions, interaction rate, time of interaction and click-throughs to your website.

Landing Pages:

Also known as lead capture pages, these are pages that appear when a banner or a search engine listing is clicked on by a potential customer. Our landing pages are built to be transactional, which means we do all that we can to get a visitor to fill out a form or interact with the site so that a lead can be captured (i.e. name, phone number and email address).

One example of a landing page we’ve built is MalibuDays.com for the Kansas City Chevy Dealers. This page was built to appear for a period of 30 days with the goal of eliminating a special allocation of Malibus in the Kansas City market. The site featured a map that enabled users to find the dealer closest to them (by inputting their zip code) and had a contact form for them to fill out if they wanted more information from one of the dealers. Over the course of 30 days, MalibuDays.com received over 1,000 hits! The site was reported to be extremely beneficial to the dealers for the purpose of setting appointments and converting thousands leads.

Video Search Engine Optimization:

Having your business appear as close to the top as possible on the major search engines (Google, Yahoo!, Ask, and MSN) is critical in driving traffic to your site or landing page.

Previously, search engines would return results with their main search page being for web based results only. Now the engines are ensuring a more comprehensive search experience for consumers. Search results include web, images, videos, maps and more in their main search returns. Taking advantage of this, Omni has created a multitude of short clip videos for some of our clients with a unique identifier for each video. We use proprietary software to optimize keywords and videos which then generate listing results. We distribute the videos to gain the highest rankings on the major search engines.

Our video search strategies increase “organic” search placement and get our clients, such as the North Georgia Honda Dealers, to the top of search engine results in just a few weeks. (Traditional search engine optimization can take 6 months to a year before results are ever seen.) Omni built 180 unique, customized videos to catapult this Atlanta based client’s search engine rankings to the top of the pile almost instantly.