Omni has placed hundreds of million of dollars in media; we do not subcontract out to a media buying service. Currently the Omni media department negotiates, places and reconciles media in over 35 markets across the country. Whether it’s radio, TV, cable, digital, outdoor, print, magazine or transit, our buyers have bought it. Omni’s media staff are seasoned pros who have extensive buying experience and who know how to secure rates way below what the market is paying. In fact, our negotiating power and technique have resulted in significant savings and added value for our clients, enabling them to bring that savings right to their bottom line.

We pride ourselves in taking an innovative approach to media buying with thorough analysis, rigorous negotiations and the creation of multi-media packages. Our tremendous strength in negotiations leads to lower rates, higher frequency schedules, more efficient use of media dollars and access to cross promotions with major advertising partners in Florida and other markets nationwide.

One of the services we are vigilant about is our posting and reconciliation of invoices. Did our clients get what they paid for? We make sure that every medium posts to 100% of their projected GRP’s or we get make-good weight for the following month, end of story.

• Implement planning department strategies.
• Meet with station representatives and management to relay our strategies and negotiate rates and added value.
• Buys are created to the specifications of the media plan and sent to client for approval then sent to the media properties for placement.
• Review all invoices for rotation, daypart distribution and rates. Post against most current rating book to ensure delivery of point levels; underdelivery made good with bonus weight.

Omni’s media planning is quite extensive and reaches far beyond selecting the media and setting gross rating point and cost per point goals. Our media planners take a comprehensive approach to ensure that our clients’ budgets are well spent. Our planners focus on the product and apply their local market knowledge when they consider all traditional media, digital and interactive media, in-store media, product placement and grassroots events.

Our planners start by getting a new client’s past invoices and current contracts so they can evaluate every dollar spent. They then analyze market factors which include, but are not limited to: current economic conditions, market demographic skew (related to age, gender and ethnic composition), psychographics, major employers, as well as the length of time people spend with each medium per day. They then work closely with our creative and account teams.